Apple apologizes for iPad Pro ad showing hydraulic press destroying guitars, piano
Summary
Apple CEO Tim Cook waves to journalists after his meeting with Indonesian President Joko Widodo at the Presidential Palace in Jakarta, Indonesia, April 17, 2024. Apple on Thursday took the unusual step of apologizing for a short advertising video promoting the companys new iPad Pro tablet after the ad was roundly criticized on social media. "Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad," Tor Myhren, vice president of marketing communications at Apple, told Ad Age, an advertising trade publication. It showed a variety of creative tools, including a guitar, piano and metronome being pressed by a hydraulic crusher — like recent viral TikTok videos — until all the objects were compressed into the companys new tablet. The spot provoked derision, including extensive media coverage, as viewers said that it made Apple look out of touch, and many posted that the destruction of the creative tools offended them.
Classifications
AskAI Classifications
LabelsLinked Companies
