Heres a Crazy And Clever Marketing Idea: Clothes That Actually Fit
Summary
Starting in May and running through late June, the campaign will feature various ad formats, including 30-, 15-, and six-second spots as well as digital out-of-home placements. "Our new campaign cuts straight to the heart of what our customers value most—simplicity, quality, and fit," said Harvey Kanter, President and CEO of DXL. "In a world cluttered with options, were delivering a clear, direct message that resonates with the practicality our Big + Tall customers appreciate. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the Nasdaq Global Market under the symbol "DXLG." Recent clients include University of Phoenix, Mount Sinai Health System, Citizen Watches, Fannie Mae, Ziply Fiber, Strava Fitness App, and Ariat.