Google is letting retailers include 3D images in AI-generated ads
Summary
Google announced Tuesday that it will be giving advertisers the ability to create immersive visuals in their promotions using generative artificial intelligence, as the company rolls out more AI tools for brands. The ads include virtual try-on options, a technology Google rolled out last year with select retailers. "All a merchant needs to do is provide a handful of high-quality images of their shoes at different angles and well use our advanced AI techniques to create a 360-degree view of their footwear," Google said in a blog post. Executives said at the time of the report last month that they saw increased customer conversions from ad clients using generative AI tools in its "Performance Max." The company said it is giving advertisers more image editing tools and said Google AI will generate more visual options and "context" for their ads.