Intuit QuickBooks and GIPHY Team Up to Celebrate the Small Business Community in “BACKING YOU” Campaign
Summary
The GIF series stars Danny DeVito, who acts as a coach and advocate for small businesses in the latest campaign for the brand that debuted in December. “Our work with GIPHY’s search advertising features presented a timely opportunity to use the breakthrough format to reach our intended audience where they’re already communicating and shine a light on what makes our community special. The campaign includes a series of instructional 15-second films and 30-second television commercials that leverage DeVito’s trademark humor to shed light on the common struggles small business owners experience and demonstrates the simplicity of using QuickBooks. Our global products and platforms, including TurboTax® , QuickBooks® , Mint® and Turbo® , are designed to empower consumers, self-employed and small businesses to improve their financial lives, finding them more money with the least amount of work, while giving them complete confidence in their actions and decisions. The first and largest GIF search engine, GIPHY is where thousands of artists, brands, and pop culture moments make today’s expression, entertainment, and info a little more moving.
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