London-based Slip raises €2.9 million to transform receipts into a data tool for retailers
Summary
Slip, a platform redefining the role of receipts in retail, has raised a €2.9 million seed round led by Adjuvo and joined by Haatch Ventures, Unbundled VC, the Side by Side Partnership, and a range of angels including ASOS’ Executive Vice President of Customer & Marketing, Dan Elton, and former CIO at Frasers and former CTO at John Lewis, Julian Burnett. By digitising receipts, Slip’s technology acts as a gateway that surfaces consumer trends, boosts engagement, and provides new marketing opportunities; allowing retailers to connect with customers in fresh ways and offer loyalty benefits. Slip’s API can integrate with existing systems – thanks to partnerships with leading providers including Shopify, Klaviyo, Epos Now and Sitoo – with insights from customer activity fed directly into partner CRMs or marketing technology stacks. For Beyond Retro, adopting Slip’s digital receipts process unlocked a new route to customer data and a 226% increase in newsletter sign-ups in a single month. Mark Foster-Brown, CEO of Adjuvo, added: “Slip has re-engineered the receipt from purely a proof of purchase into a tool that helps retailers better understand, re-engage, and reward their customers after leaving the store.
Funding
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