Fortumo Launches PayRead, the Frictionless Payment Solution for Digital Publishers
Summary
“Digital newspaper income is shifting from advertising to consumer revenue and publishers are looking for ways to simplify the user acquisition and payment process. Should the reader wish to pay for digital content, the same account is used for recurring payments, contributions, enabling metered access and purchasing individual articles. “Our existing digital publishing partners see higher conversion with PayRead because the solution is more user-friendly, simpler and safer compared to card-based paywalls,” added Andrea Boetti. The company connects service providers with more than 350 mobile operators across Asia, Europe, Latin America, the Middle East and Africa. Service providers use Fortumo’s platform to manage the end-to-end customer lifecycle of mobile users on these networks through the company’s bundling , carrier billing and messaging solutions.
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