GM promotes executives Baris Cetinok and Dave Richardson to lead software and services organization
Summary
General Motors is promoting Baris Cetinok and Dave Richardson to head its Software and Services organization as the company advances in electric, autonomous and connected vehicles General Motors is promoting Baris Cetinok and Dave Richardson to head its Software and Services organization as the company advances in electric, autonomous and connected vehicles. Since joining GM in September 2023, Cetinok and Richardson have played significant roles in building the vehicle operating and digital systems, enhancing quality testing and validation processes, and laying the foundation for software to become a central component of GM’s customer experience. “They bring energy and vision, combined with extensive technical and management experience, that will continue to strengthen our software engineering and product teams. Cetinok brings more than 25 years of experience in product, engineering, and design at companies including Microsoft, Amazon, and Apple. He was also co-founder and chief scientist at cloud computing company Skytap and was a founding advisor for online marketplace Dibspace.