Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing
Summary
It offers advice on how to accomplish this goal through the effective management and use of data from deliberate, informed interactions across channels and media. “Placing the customer at the center of the business strategy is a top priority for CMOs, but figuring out how to get there isn’t always clear,” said David Williams, president and CEO, Merkle. “By using data and insights to build a complete 360-degree view of their customers, marketers can create personalized, informed messaging that differentiates their businesses from competitors,” said Craig Dempster, president, Merkle Americas. Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.