Roblox Hires Laura Higgins to Lead New Digital Civility Initiative
Summary
Higgins brings over 20 years of experience managing and promoting social care and support services, as well as creating online safety and digital civility programs. Efforts will include enhancing the in-game experience for players, improving programs and resources for parents and caregivers, and extending Roblox’s work with schools and educators. “Because Roblox is rapidly growing into one of the most popular places for kids and teens to hang out and play online, we have a duty to make sure that when they use our platform they can explore their creativity freely and safely,” commented Higgins. “We have an opportunity to engage with young people in a unique way, and I hope that by listening to them and giving them a voice, we can help shape their positive behaviors both online and offline. Comscore ranks Roblox as one of the top online entertainment platforms for audiences under the age of 18 based on both average monthly visits and time spent.