Gymshark co-founder backs women’s gymwear brand - Insider Media
Summary
A womens gymwear brand founded in 2018 by two brothers from their living room is to accelerate its expansion plans after securing investment from Gymshark co-founder Lewis Morgan.AYBL Group, now valued at \xa350m, was founded by Reiss and Kristian Edgerton in Bromsgrove. It brings together AYBL and womens fashion brand (BOA).Morgan will take the role of executive chairman at the group and will oversee company strategy and work with the Edgerton brothers, who will take the position of joint chief executives.The partnership follows AYBL announcing record profits of \xa32.8m in the pandemic year of 2020-21, three years after its launch. Having recently added BOA to the group and expanded our HQ to meet growing demand, it feels like the perfect time to introduce Lewis wealth of expertise to the business, in what is sure to be an exciting new chapter. "I cant wait to see what the future holds, as we continue to build the business as a major fast-growth player in the fashion, fitness and lifestyle arenas. After selling my remaining stake in Gymshark last year, Ive been eager to step back into the industry, so Im excited to have the opportunity to play a part in the continued growth of the AYBL Group.