The Desire Company secures $97M valuation in Series B
Summary
said Eric Sheinkop, Co-Founder and CEO of The Desire Company, Brands and retailers are seeking to expand beyond their traditional commerce media models and integrate trusted product information directly into their shoppers purchasing journey. Analytics Dashboard: Gain valuable insights into video performance, allowing clients to optimise their content strategy and drive engagement effectively.The go-to expert-driven product review partner for prominent brands and retailers, The Desire Company boasts an extensive network of experts spanning 114 verticals. From Olympic athletes to renowned chefs, leading nutritionists, veterinarians, and celebrity makeup artists, The Desire Companys experts bring credibility and expertise to shoppers, sharing real-world experiences in authentic video reviews. CEO Eric Sheinkop emphasizes, By pairing brands with credible industry experts, The Desire Company empowers shoppers to be informed, not influenced. According to WARC Media, RMNs are expected to grow 10 per cent in 2024 to a total of $141.02 Billion in ad spend, eclipsing linear television within a few years.