Making The Web More Sustainable: The SEO Survey
Summary
In what probably isn’t a surprise, 78% of respondents felt that incorporating emissions data into Google’s CWV crawl would encourage more SEOs to get involved. Perhaps the answer to that lack of awareness can be divined from the large number of specialists who said they would be more encouraged to take website emissions seriously if Google included calculations within its tools. Finally, we can see a community that doesn’t believe that there is enough knowledge of the environmental impact of websites for it to be a priority, as well as low demand (perhaps driven by a lack of interest) for such services. By doing so, we can quickly upskill the wider SEO community and help underline the vital role we can play in digital sustainability. Once we’ve gained some traction in that regard, educating people from other specialisms, particularly developers, but also project managers, becomes a lot easier, and we can begin to introduce the subject to clients, as a united group of different specialists.