Prop-tech Powerhouse Holo raises funds to streamline the home-buying journey
Summary
The oversubscribed funding round was headed by DFDF and Oryx fund, who reaffirmed its commitment with a third investment, with the addition of Aditum Investment Management Limited.Michael Hunter, CEO & co-founder of Holo, stated; "Our primary objective from the beginning has been to enable the ecosystem and build a robust platform for home buyers a core value we have consistently upheld. Our expansion plan remains focused on the MENA region where we believe our products can have the greatest impact on the fast growing property markets.Holos funding in January sparks hope for a transformative leap in home buying, driven by automation and AI.Ali Qaiser, Partner at Hambro Perks Oryx Fund, said: We are excited to back Holo as they continue to transform the proptech sector in the region. As the Middle Easts pioneer digital mortgage platform, we believe the company is very well placed to benefit from the rapid adoption of technology in acquiring real estate in the region. We look forward to continuing our partnership with Holo to help them realize this growth potential as they expand into new markets and enhance their services to make the user experience even more seamless.Holo is a UAE-based fintech company on a mission to simplify the process of owning a home by offering digital mortgage services in the Middle East for the very first time. For first-time buyers and homeowners exploring refinancing options, Holos proprietary technology and trusted independent advisors take the guesswork out of buying property in the UAE, making the process easier, faster and completely stress-free.Launched in 2020, the companys founders set out to develop a secure and transparent algorithm-backed platform that would allow prospective homeowners complete visibility and access to a full range of unbiased mortgage and remortgage options from more than 20 local lenders, within minutes.