RichRelevance Introduces Hyper-Personalization for Digital Marketing: The Pinnacle of AI-Driven Personalization with Deep Learning

▤ Summary

Hyper-Personalization helps define how digital business leaders will bridge marketing and commerce clouds to engage every customer as an individual - in real time, at global scale - and enhance the value of existing investments in both which focus on basic personalization. “Delivering memorable experiences is the only way forward for brands and retailers to create competitive differentiation,” said Carl Theobald, President and CEO of RichRelevance. Digital leaders need to rethink personalization in light of emerging AI technologies which will in turn reframe organizational boundaries and better foster collaboration.” Marketing clouds fall short because they focus on personalized campaigns - one-way interactions and probabilistic segments - and lack the native controls to configure for commerce. On the other side of the customer experience are the commerce clouds, which were primarily designed for transactions and offer rudimentary, rules-based personalization that doesn’t meet the needs of today’s consumer.

▦ Linked Companies

RichRelevance, Inc.

$10M to $25M