Mobile-marketing startup Tappa raised $4.9 million to help brands build more engaging apps. Here's the pitch deck it used.
Summary
Tappas SDK for branded mobile keyboards aims to boost app engagement and drive traffic.Big privacy moves from Apple and Google have made it harder for marketers to measure and track campaigns over the past few years.Mobile-marketing firm Tappa wants to help brands with some of those problems by driving traffic and engagement within mobile apps. The firm is pitching a software-development kit, or SDK, that app publishers can use to create branded mobile keyboards in their apps.Tappa raised $4.9 million in a seed round of funding led by Alicorn Venture Partners to expand its products and hire for sales and tech talent, said CEO Leo Giel. For example, a financial app might use a keyboard with a button to make a transfer or quickly find cash-back rewards. Tappa also has a product that uses AI to scrape data from how people use the keyboards like identifying other apps they use and what content they engage the most with and packages it up for brands. Tappas clients include sports teams like Real Madrid and apps like Bottled and Benjamin.