Fay Emerges with $25M in Funding to Change the Way We Think and Feel About Food
Summary
They initially built the platform for Sammys mom (Rita) and sister (Suzanna) who are both RDs.Fays services come at a pivotal point for the U.S. health landscape, where over half of U.S. adults struggle with diet-related chronic conditions, with many more in dire need of preventative care. Additionally, the widespread use of GLP-1s has only added to the demand for RDs as many physicians see the long-term benefit of sustainable lifestyle change paired with medications.Fays mission is to transform the American healthcare system from one that treats people when they are sick to one that acts proactively. Fay is fostering a new era in healthcare where accessible and effective nutrition care benefits all parties involved.Nutrition is a core part of our Health Assurance thesis given the vast surface area it touches. Fay has grown rapidly to build a strong value proposition for both dietitians and patients, and were excited to continue to support the team as they scale their mission to help people better eat and live longer.America is clearly at a critical moment when it comes to nutrition and dietetics across culture, health, and public interest, with mounting research illustrating how weight and nutrition are acutely linked to chronic illness and growing consumer openness to rethink the relationship between food and health, said Nicole Johnson, Partner at Forerunner. Their unique model not just empowers consumers to access registered dietitians at little to no cost through insurance, it empowers an often overlooked, lesser-served sector of healthcare providers to build and expand their businesses on their terms.Fay is also backed by Grow Therapy Founders Jake Cooper and Manoj Kanagaraj, who are pioneers in the MSO health services category for an analogous three way marketplace for mental health therapists.Fay continues to set the bar high in healthcare and food service innovation, making diet and nutrition care seamless, accessible, and affordable across America.