AI-driven fashion platform Shoptrue constantly learns its users shopping habits
Summary
The site blends artificial intelligence and personalized recommendations with taste-driven shopping, the company says, which helps give users a source for style inspiration as well as the ability to create and share outfit ideas with others.Rather than the typical algorithmic approach such as Amazon, which ranks items based on a strong sales history, Shoptrue is A.I.-driven and continually improves its product recommendations based on purchase behaviors and user engagement. For instance, the Girls Night Out lookbook features trendy miniskirts, strappy heels, tanks, graphic pants, and handbags.Users will soon get to create and share their own Shops, Shoptrue says. We aspire to delight shoppers and earn their trust as we improve their shopping experience every month and every quarter through innovation, trial and error, and by listening to their feedback, Evans said.Shoptrues beta is available starting today on web only. There is no fee for brands to participate on Shoptrue.Social media platforms like Instagram and TikTok are becoming increasingly responsible for influencing the shopping habits of young consumersespecially Gen Z. Shoptrue hopes that Gen Z and Millenials will feel empowered to share their Shops and fashion favorites on social media, get help from Shoptrues style experts and find other users and influencers that use the platform.Shoptrues launch is another example of how AI technology is transforming the e-commerce industry. Pinterest said the deal would help the company become the home for taste-driven shopping.We are making it easier for people to find only the things theyre going to love, and then give them the tools to organize and share their style POV with the world, Shoptrues Chief Fashion Director Brandon Holley said in an announcement.