Tractor Beverage Company Plans $60 Million Funding Round with Keurig Dr Pepper Lead Investor

▤ Summary

Strategic Partnership In Foodservice Will Expand Consumer Access To Better-For-You Organic BeveragesCOEUR DALENE, Idaho, April 28, 2022 /PRNewswire/ -- Tractor Beverage Company, one of North Americas fastest growing beverage brands, today announced it will raise $60 million in growth funding and has agreed to enter into a long-term, exclusive sales arrangement with Keurig Dr Pepper (NASDAQ: KDP) in the foodservice channel. Keurig Dr Pepper is the lead investor in the funding round, which will support Tractors plans to expand its infrastructure and marketing efforts and to grow the brands awareness among younger, health-conscious consumers.

▦ Linked Companies