Riverbed Retail Digital Trends Survey 2019 Reveals Positive Digital Shopping Experience Just as Important as Great Prices
Summary
The global survey of 3,000 consumers from across the United States, Australia, and Germany reveals that brick-and-mortar retailers are more apt to grow and maintain a loyal customer base if they invest in the digital experience they offer shoppers both online and in-store. “This study reveals that it’s essential to provide consumers with engaging online and in-store digital experiences if brick-and-mortar retailers want to remain relevant — or risk losing their business,” said Subbu Iyer, SVP and CMO, Riverbed Technology. Riverbed is committed to helping retailers gain the competitive edge they need to best serve a customer base that continues to evolve as more tech-savvy and demanding.” 36% - Automated checkout sans sales associate 29% - “Smart” shelves with automatic sensors that maintain inventory 23% - Virtual or augmented reality 22% - Opening a “pop up” shop in a high traffic location For example, in the U.S., automated checkouts came in at 44%; in Germany, ‘smart shelves’ ranked highest at 33%; and Australians at 27%, are more likely than American or German consumers to shop for the first time at a retailer as a result of a pop-up store.
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