Tech Outdoor Company Aoxue Culture Completes Tens of Millions of CNY in A+ Round Financing
Summary
During the 2022 Beijing Winter Olympics, Nobaday gained widespread recognition when its contracted skier Max Parrot won the championship.According to the founder, Liu Fengxi, for the 2023 snow season alone, the companys GMV (Gross Merchandise Volume) exceeded one billion CNY, with a compound growth rate of over 100% in the past three years. The direct store of Nobaday in Beijings Chaoyang Joy City also achieved good revenue in the recently concluded snow season. To date, Nobadays physical stores have spread both domestically and internationally, with 17 stores opened in China, concentrated in first-tier cities and core ski resorts, four located in comprehensive commercial centers, and 13 situated in indoor and outdoor ski resorts.Currently, Aoxue Culture has obtained one invention patent and 24 utility model patents and successfully applied for the status of a national high-tech enterprise in 2023. It is understood that in the future, Aoxue Culture will allocate at least one-third of its funds to scientific and technological research and development, enhancing the quality and efficiency of product R&D and testing with the aid of AI technology.Liu Fengxi believes that for a skiing brand, brick-and-mortar stores should not only handle sales and after-sales services but also create a "chemical reaction" with consumers. On one hand, Nobaday has rich experience and technical reserves in product design, supply chain, and fabric technology; on the other hand, there is a high overlap between the outdoor sports enthusiasts in activities such as cycling, camping, fishing, mountaineering, and off-roading, and snow sports users.Currently, Aoxue Culture has over 1000 SKUs in categories such as skiing, outdoor, camping, surfing, and Lifestyle, covering products like snowboards, outdoor clothing, land surfboards, skateboards, and camping equipment.In terms of team structure, in addition to Liu Fengxi and Yang Haiwei, the company also has four major collaborative modules: product research and development, integrated marketing, channel sales, and comprehensive operations.