Lithuanian toy subscription service Liledu secures €500k in funding
Summary
The Vilnius-based toy subscriptions startup Liledu has secured 500,000 in a funding round led by its existing investor FIRSTPICK VC, with participation from HEARTFELT_ and BADideas.fund. The funding will help to expand its sustainable toy offerings into the UK market, as the company informed AIN. The startup claims its solution was developed for parents who seek to revolutionize their childs playtime while nurturing a sustainable and bright future.After extensive market research, we chose the UK as our initial focus for expansion. We launched our pilot and quickly met our key performance indicators through actual sales, not just waitlists, Laurynas Pamparas, the founder of Liledu, on growth in the UK. HEARTFELT_, a Berlin-based VC fund supporting pre-seed startups from Europe, and BADideas, an angel investor syndicate investing 50-250,000 tickets in early-stage startups from CEE, and several business angels supported the fresh round.This is the second big investment for Liledu.