Eleos Raises $4M in Seed Funding

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Summary

Led by CEO Kiruba Shankar Eswaran, Eleos provides a fully digital life insurance and income protection products. Using its proprietary full stack B2B2C solution with APIs and white-labelled journeys, the company makes integration simple with no additional costs. This enables its partners to benefit from new revenue streams, enhanced customer retention, and full regulatory coverage under the company’s FCA authorisation. Currently Eleos’s partners include the credit-building specialists Loqbox and CreditLadder and the flexible loans providers CreditSpring and Updraft. These include a 24/7 remote GP (General Practitioner) service, mental health support and a scheme that gives cashback on everyday purchases.

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