Outreach founders reveal new ‘buyer copilot’ AI startup that automates customer demos
Summary
A new Seattle startup led by the co-founders of sales software giant Outreach is using AI to automate initial customer interactions and provide personalized product demos for B2B companies. Gordon Hempton and Wes Hather are the co-founders of FullContext, which came out of stealth mode today to unveil its “buyer copilot” tool designed to boost efficiency for software sales teams. The startup faces stiff competition in the B2B software automation sector, but Hempton said none are using AI to demo products and control content. It went through several rounds of layoffs in recent years, but remains atop the GeekWire 200 list of top privately held Pacific Northwest tech companies. They teamed up again on a Seattle startup called Spot, which built software to help companies create a virtual representation of an office.