Mercedes-Benz Campaign Drove 24% Higher Attention Performance Over Automotive Industry Benchmarks
Summary
BGM OMD Greece, on behalf of its client Star Automotive Hellas, the General Distributor of Mercedes-Benz in Greece, collaborated with DoubleVerify (DV) to evaluate performance with DV Authentic Attention® data. Download our case study to learn how Mercedes-Benz’s Attention Index was 24 percent higher than other automotive advertisers’ performance, driving a 5 percent increase in conversions.
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industries
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applications
Web and Content Management
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Labels
AdTech Software
Marketing Analytics
SaaS
Linked Companies
DoubleVerify
$10M to $25M