Capital Invests in Partnership with Cubii Founders
Summary
Investing alongside Gridiron, the founders and management team will continue to share significant ownership in the company.Cubii has seen tremendous growth in the last few years because we make products that are effective and accessible, said Arnav Dalmia, CEO of Cubii. This partnership with Gridiron will help us work very intentionally towards further amplifying Cubiis growthbut most importantly, it will help us magnify the impact we can have on peoples everyday lives.Headquartered in Chicago, IL, and co-founded in 2014 by the husband-wife team, Arnav Dalmia and Shivani Jain, and Ryota Sekine, Cubii manufactures and sells compact seated ellipticals and related accessories that make wellness approachable for people of all ages, abilities, and lifestyles. Cubiis unique product set serves a large, attractive, underserved consumer market with favorable trends of increasingly in-home, and connected health and wellness solutions.John Warner, Managing Director at Gridiron Capital added, Cubii has built an exceptional team culture, that combined with multiple growth opportunities to expand product categories, enter new channels and markets and to invest in digital and analytics capabilities, make this an exciting partnership for Gridiron. By making exercise approachable for people of all physical abilities, ages, and lifestyles, we help hundreds of thousands of users stay active and motivated throughout their health and wellness journeys. We help transform growing companies by winning together through hard work, partnerships grounded in shared values, and a unique culture that comes from hands-on experience building and running businesses.