Boboli Renews Agreement with TransPerfect for Multilingual E-Commerce Site in Three Languages

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Boboli sought a language partner to help ensure the localization accuracy of existing web content and translate their 2018 online retail catalog. They chose TransPerfect in part for its “Brand Captain” program, which enabled Boboli to have fashion and retail industry experts on staff who were responsible solely for brand management throughout the localization process. An integral part of the strategy is leveraging cost savings through translation memory systems while increasing traffic and conversion rates by welcoming a more global audience. “We’re thrilled to partner with TransPerfect on this new journey of globalizing our web presence and enhancing our multilingual communications,” said Sandra Zárate, Digital Manager at Boboli. We’re proud to be providing solutions that increase internal productivity, enhance customer satisfaction, and aid Boboli in achieving their global sales objectives.”

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Web and Content Management

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