CES 2019: The Trade Desk CEO says AI helps humans, improves business
Summary
AI is "a real thing, its critical," says Green, in an interview with ZDNet at the Consumer Electronics Show in Las Vegas this week. Green has been adding artificial intelligence tools to his companys suite of technologies that help media buyers pick where to place their spots. In 2018, the company introduced a raft of products using AI for its advertising platform, and its had a measurable impact on The Trade Desks bottom line. "In those three quarters, we beat and raised guidance each time and that was in part because of the fact that in the middle of Q2, we launched all these products that centered around AI to make better choices. The impact comes by giving advertisers greater ROI , so that they are induced to spend more, producing incrementally more revenue for Trade Desk.