Diddo Raises $2.8M Financing Round Led by Link Ventures to Bring Shoppable TV to all Screens
Summary
Other investors and supporters include Neo, Lamar advertisings family office, Scott Forrstal, and executives from companies such as Disney, Sundance TV, and MGM+. "This team has built a novel tech solution to solve what many have called the Holy Grail of TV commerce.- to seamlessly provide a native shopping experience for viewers to buy products on screen," said Lisa Dolan, Managing Director, Link Ventures. Diddos founders, Rishi Nair, Pamela Chen, and Ryan Sullivan, have previously built successful companies in computer vision, ecommerce, and enterprise APIs. The company recently brought on Rob Sussman, the founder of Sundance Channel, and Epix (now MGM+) as COO to help the team scale. Diddo is backed by and supported by Link Ventures, Neo, Lamar advertisings family office, Scott Forrstal, and executives from companies such as Disney, Sundance TV, MGM+, and others.