Triton Digital Integrates Operative.One with the Tap Advertising Platform
Summary
The Operative integration enables publisher trafficking teams to enter buys for multiple advertising mediums including digital audio, broadcast radio, websites, and more into one system and at the same time to streamline the ad management process and eliminate duplicative effort.“We are thrilled to be working with Triton Digital to expand the utilization of our software using our open framework approach to help audio publishers around the world optimize and simplify the management of their multi-channel inventory,” said Lorne Brown, CEO at Operative.With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry.Operative accelerates revenue growth for the biggest and most successful media companies, making it easy for them to deliver any audience and any outcome to their buyers.A trusted partner to top global media, more than 300 companies across 25 countries, including NBCUniversal, ABC, AT&T, STARZ, Star India, and Sky, rely on Operative.
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