Amsterdam’s Verify secures €1M from Google, others: Meet the new CEO of this AI startup
Summary
Chris Hall says, “At my previous ventures, Label A and Bynder, we realised the importance of monitoring the distribution of our clients’ imagery.” “Once a picture is out there on social media, it can circulate all over the internet without the owners’ or brands’ consent, leading to significant issues, such as financial loss or, worse, reputation damage.” “With artificial intelligence on the rise, distinguishing between human-generated and AI-generated content becomes extremely relevant. This technology allows the tracing of digital media files across the internet, helping in combating fake news and copyright infringements, and distinguishing between human-generated and AI-generated content. CEO Bouwman, says, “Every day, more than twenty-eight billion images are uploaded to the Internet, the vast majority of which cannot be traced and measured.” “When an organisation publishes its visual brand assets, it cannot verify whether it has achieved widespread popularity or where it eventually ended up. As a result, the brand impact of these visuals remains largely unknown.” “A content creator who dedicated countless hours editing images may never locate where they have been published. By utilising our technology, organisations and creators gain a comprehensive overview of their visual assets’ journey and unveil how they are perceived.” “Our purpose is to transform the digital realm into a trustworthy environment,” adds Bouwman.