Why Salesforce needs a data management platform | Computer Weekly
Summary
In its 2024 AI and software themes report, analyst Macquarie argued that demand for generative artificial intelligence (GenAI) would drive the need for data layers. “We think Salesforce understands that it will need to have an easy-to-use data layer that is rich with much-needed metadata to deliver on its generative AI product roadmap,” it stated. Salesforce provides AI for predictive analytics on its platform, and is also offering GenAI, which can be integrated with chatbots to enhance enterprise workflows. The prospects cited lower cost and/or ease of integration with native DBMS and analytics services.” Gartner said it had also received feedback from a few of its clients raising issues relating to maintenance and support. “A small but significant number of Gartner clients and Peer Insights contributions reported a lack of consistency in their maintenance and support experience,” the analyst said.