Top 4 Skills Marketers Need in the Future
Summary
The ad was swiftly met with backlash, with critics accusing Pepsi of trivializing the Black Lives Matter movement and using social justice as a superficial marketing ploy. Its a cautionary tale for us marketers — understanding your audience isnt just about knowing what they like but also being attuned to what they will find insensitive, offensive, or simply in poor taste. With the rise of AI and automation, algorithms and software will handle many of the repetitive tasks of marketing, such as data analysis, transactional copy creation, etc. As a marketer, your role will be to manage the outputs of these machines to ensure that they are aligned with your brands voice and values and the tastes of your target audience. This means constantly benchmarking your work against the best in your industry, staying attuned to the shifting tastes and trends of your audience, and having a clear vision for what excellence and resonance look like for your particular brand and market.