New book outlines top CX Engineering practices for aerospace-defense teams, focusing on crafting and delivering Customer Value Propositions (CVPs)
Summary
Dr. Lynn Phillips, Mel Hughes and Dr. Stanton Slone release Customer Experience (CX) Engineering in Aerospace and Defense CARMEL, Calif., April 16, 2024 /PRNewswire-PRWeb/ -- For over two decades from 2000, Dr. Lynn Phillips, Mel Hughes, and Dr. Stanton Sloane collaborated closely to develop a business development methodology aimed at enhancing competitive win rates and program execution in the aerospace-defense sector. By defining and explaining foundational concepts honed over decades, the authors aim to empower teams to increase contract win rates, enhance program execution, and boost employee engagement. They underscore the strategic significance of CX leadership, showcasing its application in the aerospace-defense sector through vivid examples enriched with previously untold anecdotes, surpassing the drama of popular media portrayals. Primary readers, cross-functional teams in aerospace-defense contractors, will learn to shift from "inside-out" to "outside-in" thinking, enhancing win rates, program execution, and customer relations. Mel Hughes boasts over 40 years of aerospace-defense and national security expertise, stemming from his tenure as a US Navy fighter pilot and leadership roles at Lockheed Martin.