Successful Website Migration: Increase in Keyword Rankings
Summary
Achieving a seamless website migration is a complex undertaking with inherent risks, impacting organic rankings, keyword visibility, and overall performance profoundly. In the case of our client — a global luxury fashion brand — meticulous planning and execution of the strategy not only mitigated these risks but delivered outstanding results. This included ensuring the proper configuration of the new platform, accurate mapping of redirects based on the URL structure, and effective organization of information on the new website. Together with my tech team, I conducted a thorough reassessment of the overall SEO setup, exploring new possibilities for enhancement in fundamental areas like information architecture, taxonomy, and navigation. Our approach involved the following key steps and activities: We initiated the project with a round of introductory calls to understand the brand requirements, goals, and expectations.