GTM Buddy Raises $8 Million Series A to Fix “Leaky” B2B Sales Funnels
Summary
RALEIGH, N.C., April 09, 2024 (GLOBE NEWSWIRE) -- , the company tackling B2B sales conversion challenges with AI, announces $8 million in Series A funding led by Archerman Capital and Leo Capital, with participation from Neon Fund and existing investor Stellaris Venture Partners.Serial entrepreneur Sreedhar Peddineni founded GTM Buddy to fill a void in the sales enablement market that he noticed while co-founding the leading customer success and financial success companies, Gainsight and Planful, respectively.B2B companies spend heavily on enablement platforms, yet their adoption and role in improving sales rep effectiveness remains a frustrating mirage, said Peddineni. Already, AI is being used to support sales processes such as lead generation, customer segmentation and scoring, and email automation. Theyre the go-to enablement platform for 2024 and beyond.Sreedhar and his co-founders have a track record of solving large-scale B2B enterprise problems, said Darshit Vora, Partner at Archerman Capital. GTM Buddy helps sellers share relevant and credible content that answers buyers questions, prepares them for critical calls, and eliminates busy work.Companies such as Lean Data, Kandji, Sayari Analytics, Bizzabo, Lob and others use GTM Buddy to drive revenue growth. GTM Buddy is a privately held company based in Durham, North Carolina, with offices worldwide.