New Nvidia solution to enhance live media offerings
Summary
“It simplifies application development by providing an internet protocol-based, cloud-native architecture that isn’t constrained by dedicated hardware, environments or locations. Instead, it integrates open-source and ubiquitous technologies and streamlines application delivery to customers, all while optimising costs.” The platform also aims to combat the challenge of incorporating AI into live media applications. “Holoscan for Media eases the integration of AI into application development due to its underlying architecture, which enables software-defined video to be deployed on the same software stack as AI applications, including generative AI-based tools,” said Motamedi. “This benefits vendors and research and development departments looking to incorporate AI apps into live video.” The cloud-native platform can run from any location that is in the cloud, on premises of at the edge. Nvidia is one of many Microsoft partners exhibiting at NAB, as well as Accenture, Blackbird and PWC.
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