Alvar Pet Acquires Kivuton
Summary
With the acquisition, Alvar pet will offer a wide range of veterinarian-developed products and diets individually tailored to pets’ needs. Together, the two companies form the largest online store in the Nordics specialised in pet health, offering a wide range of veterinarian-developed products and diets individually tailored to pets’ needs. Led by CEO Ilari Haataja, Alvar Pet provides individually dog diets, which are designed by veterinarians and nutrition experts. The company specialises in individually feeding plans, which are developed under the leadership of its veterinarian and co-founder Henna Söderholm, utilising an extensive database and machine learning process. The joint annual sales of the two companies have surpassed 10 million euros, exhibiting a 60 percent annual organic growth rate.