Resonance: Optimally upsell users within your product
Summary
Resonance provides a modern CMS for driving feature adoption via in-product messaging (some examples). Companies use Resonance as a one-stop shop for campaign creation, intelligent experimentation/prioritization, analytics, and impression management to boost net revenue retention following user onboarding. Post-user onboarding, these companies rely on in-product messaging to drive feature adoption so they can retain users.Unfortunately, this sort of strategy only works at scale, and there are many challenges in doing so. Below are some non-trivial functionalities that modern companies require to launch effective campaigns with velocity: UX flexibility (i.e. messaging should not be limited just to overlays)Solving this problem is crucial, as millions in ARR is left on the table if companies cannot properly scale their in-product feature discovery/awareness/education. No code builder with live preview on your website and experimentation Intelligent Experimentation (experiment up to 7x faster with 4-8x more variants) If you are a product-led company, shipping a lot of features, or are using something like Intercom or Pendo, Id love to set up some time here to chat about improving your user retention.