AB Akola Group invests in ‘Brite’, a natural functional drinks start-up

▤ Summary

"We decided to invest in this start-up because of the growing market, unique product features and the very driven team. Firstly, the global energy drink market is growing at around 8.5% annually and is expected to reach almost USD 174 billion by 2030. Secondly, Brites innovative formulation differs from other energy drinks in that it is tailored for mental performance and is completely natural. Thats why we trusted both the product and the team," comments Mavydas ileika, CFO of Akola Group, on the decision to invest in the start-up.Brite functional drink is for everyone who wants to get through the day smarter and healthier. We cooperate with leading supermarket chains, offices, petrol stations, sports clubs and restaurants.

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