Apple Is Rebooting Its Search for a New Next Big Thing
Summary
Apple’s search for a bold new product category is back on, and it includes a foray into robots. Also: The company is preparing new iPads and accompanying accessories for May; the Vision Pro gets another Personas upgrade; and Apple makes an eyebrow-raising management change. Last time in Power On: The US Justice Department risks picking the wrong fight with Apple.
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Apple Inc.
$1B+