Allure Security $10 Million Series A: Throttles Up | Blog
Summary
With the backing of Curql and a stellar group of investors, were still laser-focused on our vision for a safer internet for financial transactions and commerce where fraud is stopped upstream before a single person falls victim. Fake websites, deceptive social media accounts, and rogue mobile apps plague companies large-and-small.In addition, threats involving misrepresentation, impersonation, etc. Weve seen examples of adversaries using generative AI to impersonate executives on a video call and siphon $25 million from a Hong Kong company. Custom versions of ChatGPT on OpenAIs GPTs marketplace impersonate celebrities and well-known brands.Traditional approaches to reactively addressing spoofs online dont cut it anymore. We automate the evaluation of more of the internet tens-of-millions of digital assets each day using computer vision and natural language processing to evaluate every newly registered or active domain, not to mention the suspicious sites we continually re-evaluate to note any recently surfaced indicators of impersonation.This is what allows us to find more online brand impersonations closer to their inception than do-it-yourself approaches or competing vendors.Not only is our breadth of coverage unparalleled, so too is our three-pronged approach to responding to online scams consisting of: First, quickly blocklisting the offending content with major web browsers, internet service providers, anti-virus vendors and more Second, we flood any credential harvesters with realistic yet useless log-in credentials which hampers a scams business model and efficiency Third, our uncompromising, mission-driven response team staffed by former U.S. Military Special Forces members delivers some of the highest takedown success rates and fastest times-to-takedown in the industryWeve become the go-to for online brand protection-as-a-service.