LUCKY F*CK ENERGY DARES YOU TO SEARCH ITS NAME IN THE NEW "SEARCH AT YOUR OWN RISK" CAMPAIGN
Summary
This marks another major milestone for the brand; in addition to its now first C-suite hire, the company has secured an additional $8 million in a Seed II round, led by Austin-based Brand Foundry Ventures, with Imaginary Ventures (participated in Lucky F*cks $4 million Seed round in November 2023), and Sugar Capital also on board to build a DSD network which allows us to get the best in class blended wholesale network, with powerful operations and marketing to achieve revenue goals. The hyperbolic response regarding the brands namesake is aimed directly at the industrys censorship practices, which is also highlighted in its new packaging, which includes black "duct tape" over the word Fuck. Packaging now features two airplanes circling its flavor profile icons (paying homage to the brands origin story) and its 5 super ingredients listed on the front of the can. Were only seven months in and have assembled an All-Star team of investors who support the vision and in-house talent like Hamid, who brings a wealth of experience and perspective to the table, having built his career scaling and accelerating growth for whats become one of the worlds leading beverage brands. Laver founded Lucky F*ck Energy after experiencing tragic lows and dizzying heights; he launched the company to inspire people to persevere and keep going as he learned to do.