When Free Means Something Else Entirely

▤ Summary

It’s a relatively quiet evening in my home when a particularly loud grumble of frustration erupts from the other room. Upon investigation, I find that tax preparations are underway - and the "free" application we were using is calculating something incorrectly in our fairly run of the mill filing. In a recent evaluation for a customer using a bundled-in “free” POS, we found that we could save them an average of $400/month on credit card fees. And that’s exactly where the money to develop and support that bundled-in "free" POS system comes from: high, non-negotiable credit card fees. Every time a customer goes to another store because they can’t use digital coupons, you’ve lost that sale and maybe more in the future.

▦ Linked Companies

Retail Management Solutions

$1M to $5M