Travo Summit 2024: Traveltek’s mindset...
Summary
At the end of last month, cruise technology specialist Traveltek shared some of its key learnings from becoming a product-focused business at the Travolution European Summit. The deliberate strategy is one that lots of companies have adopted in the past such as Ford and Procter and Gamble, to develop its product set. “The likes of Amazon and Apple and all other tech companies aren’t restrained by this restrictive, deliberate strategy, this upfront thinking. “What you need to do is use that value to build a product which can then drive revenue, which can go exponentially, that’s not driven by the direct output of your engineering team.” He added: “The sustainability of that flow model is really important.” Traveltek concluded its presentation by stating that it’s very hard to measure the right thing. “Care about whether they are giving the business results, whether they’re driving the value so they’re getting you revenue in, whether they’re keeping costs to the right level, whether what they work on is of high enough quality, and whether the customers are ultimately happy.
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