Formula E announces Google Cloud partnership
Summary
The alliance will utilise Google Clouds technologies to enhance both on- and off-track achievements in the ABB FIA Formula E World Championship. This venture entails the adoption of Google Cloud technologies by Formula E, incorporating everything from scalable cloud solutions to data analytics, as well as generative AI tools within the GENBETA Race Car Development Programme. This initial collaboration saw NEOM McLaren Formula E Team driver Jake Hughes break the indoor land speed Guinness World Record, reaching a remarkable 218.7km/h. The multi-year partnership will see Formula E and Google Cloud focus on three core areas that they believe will drive the sport and technology forward: • Emerging Technologies in Sports Enhancement: Leveraging sophisticated data analytics and generative AI with the aid of Google Clouds data streaming and processing capabilities within the innovative GENBETA Programme. We began our collaboration by setting a world record and are hugely ambitious about what’s next.” Henry Chilcott, Chief Marketing Officer, Formula E, said: “Alongside the pioneering work to harness the power of gen AI to drive performance in our GENBETA programme, the next stage of this partnership will help us unleash a powerful new phase of fanbase growth by putting the full force of Google Cloud technologies behind our marketing efforts.” Laurence Lafont, Vice President, Strategic Industries EMEA, Google Cloud, said: “Google Cloud is excited to partner with Formula E to bring the cutting edge of cloud technologies to the thrilling world of electric racing.