PubMatic Adopts The Trade Desk’s Unified ID Solution
Summary
“The supply-side will play a crucial role in increasing adoption, and identity resolution is a win-win for our entire industry to drive higher yield for publishers, improve the independent internet and challenge the walled gardens.”“PubMatic is a leader in the programmatic supply landscape and we are thrilled that they were early implementers of the unified ID solution,” said Brian Stempeck, Chief Client Officer, The Trade Desk.Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale.Processing over 12 trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory.Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
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