German data startup acto lands €3.7 million to empower B2B sales teams with their active decision intelligence
Summary
Founded by Pascal Salmen and Andre Stollhans, Acto helps B2B sales teams tackle the critical challenge of data handling and decentralization. This challenge can lead to staff being overloaded with complex, difficult-to-understand, and hard-to-process data—a problem all too familiar to the duo from their extensive backgrounds in CRM and ERP system implementations. Acto’s platform empowers sales teams in wholesale, logistics, and B2B consumables by providing active decision intelligence on top of internal legacy technology (such as CRMs and ERPs) and external data sources. Pascal Salmen, Co-founder of acto, said: “In a rapidly evolving market, B2B sales teams are drowning in a sea of data and customer information from BI dashboards, KPI cards, and spreadsheets, struggling to surface the critical insights on customer behaviour and leverage the vast amounts of data at their fingertips” Continuing with “Our partnership with leading investors 468 Capital and Cusp Capital enables us to accelerate our mission to transform data interaction within B2B sales, making every decision impactful.” Bardo Droege, investor at 468 Capital, said: “Acto’s ability to sift through the noise and deliver precise, actionable decision suggestions is not just enhancing sales efficiency, but also has the potential to augment any function in an organisation, such as logistics or procurement. We believe this to be a game-changer for pressured SMEs powered by an exceptional team.” The fresh influx of capital, which also includes funding from another.vc and several experienced business angels such as Benedikt Franke (Planetly) and Niklas Hellemann (SoSafe), will be used to fuel acto’s growth and operations, including investing in the product roadmap, onboarding new customers, and expanding the team to further disrupt how B2B companies interact with data.
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