After Earnings, Is Adobe Stock a Buy, Sell, or Fairly Valued?
Summary
Additionally, the company has had success upselling existing users to higher price point products and cross-selling acquired technologies, such as Workfront and Frame.io. Rather than remaining complacent, Adobe has consistently invested in the solution, introducing new features and adding applications that could be sold to existing users of Photoshop. While the Creative Cloud has its issues, particularly premium pricing, and any one organization or freelance professional might be willing to switch, they would find it difficult to work within an entire industry that has standardized around it. • Adobe is the de facto standard in content creation software and PDF file editing, categories the company created and still dominates. • Adobe is extending its empire in the creative world from content creation to marketing services more broadly through the expansion of its digital experience segment.