Amsterdam startup TheyDo secures additional €31M to help businesses map customer journeys
Summary
Amsterdam-based TheyDo, a journey management platform, announced on Thursday that it has secured an additional $34M (approximately €31M) in a fresh funding round led by Blossom Capital, bringing the total funding to $50M (approximately €46M) Other existing investors, including Arches Capital and Innovation Quarter and global customer experience evangelist Steven van Belleghem, Highsage Ventures, and 20Sales, also participated in the round. The latest funding round will help the Dutch startup accelerate product development — increase R&D, focus on AI and data ingestion, further its US expansion, and help foster its community of journey-centric evangelists. “Executive teams are feeling the pressure to deliver more value for customers with less, especially in this economic climate, and what we’re seeing is a growing recognition that journey is the most powerful business tool that they have at their disposal to do that,” adds Veer. TheyDo, founded in 2019 by Jochem Van Der Veer, Charles Beaumont, and Martin Palamarz, provides a live platform for mapping customer journeys. The Netherlands-based firm now boasts a team of 70 worldwide and is expected to reach 100 before the end of the year as it prioritises quality hires to help drive its growth, especially in the United States.