Fermat Raises $17M in Series A Funding
Summary
Fermat, a San Francisco, CA-based startup that allows retailers to create a shopping experience for each customer journey, raised $17M in Series A funding. The company intends to use the funds for growth for its customers, including social commerce brands like True Classic, Jack Archer, mindbodygreen, U Beauty, and Nood. Founded in November 2021 by Rishabh Jain and Shreyas Kumar, both former LiveRamp product and engineering executives, Fermat provides an end-to-end shopping experience for consumers and greater advertising performance for commerce brands. When shoppers engage with a brand on social, email, or SMS, the company uses AI and machine learning to provide a unique and personalized journey from ad to shop to sale. With Fermat, commerce brands can launch, test and optimize thousands of highly-specific landing page experiences at once, each targeted to that individual customer.